Summary

As a member of the Supporter Acquisition team, the Demand Generation (New Supporters) Advisor is responsible for implementing ambitious and innovative marketing strategies. These strategies aim to identify prospects and nurture them into committed supporters, donors, and advocates for the organization. Leveraging data-driven insights, you will attract and engage new prospects for the agency. Your role is pivotal in executing the Movement of Millions strategy, which aims to reach 3 million supporters by the end of 2025. Collaborating closely with colleagues in Supporter Acquisition and other MCF departments, you will ensure a consistent flow of highly qualified prospects across three key growth areas: lead generation, 3rd party/digital partnerships, and external audience sources (such as data models).

What You'll Be Doing (Essential Duties)

1. Strategic Planning and Program Management (60%):
• Leverage market and industry trends, donor research, and insights to attract potential supporters, donors, and partners.
• Work closely with the Managing Director and internal stakeholders to plan and execute annual demand/lead generation and audience growth strategies across various channels.
• Identify opportunities within existing programs to drive efficiencies and maximize return on investment (ROI).
• Manage onboarding, performance, and optimization for established acquisition sources.
• Spearhead projects that operationalize modeled data within targeted digital strategies.
• Collaborate with MCF colleagues to optimize operations and impact of third-party digital platforms.
• Collaborate with Supporter Development and channel owners to create lead conversion strategies that nurture prospects into committed supporters. This includes developing seamless and engaging supporter experiences across email, SMS, and other channels.
• Supervise an Associate, Demand Generation who supports campaign development and execution, as well as Supporter Acquisition admin tasks, as needed
  
  
2. Analysis & Evaluation (20%):

• • Monitor the performance and spending of lead generation and acquisition campaigns, identifying areas for optimization.
  • Create and evaluate testing plans across various channels, translating quantitative data into actionable recommendations.
  • Report against key performance indicators (KPIs) and provide actionable analysis to enhance campaign success.
  • Actively participate in monthly and quarterly meetings, contributing strategic insights.

3. Annual Planning & Budget (20%)

• • Assist the Managing Director in providing monthly and yearly budget updates to key stakeholders.
  • Keep a close eye on growth opportunities or threats that impact agency revenue and supporter growth goals.
  • Undertake other tasks as needed to support program implementation and continuous improvements.

Required Qualifications

• Minimum of a Bachelor Degree or equivalent experience, plus at least 5 years of relevant experience
• Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans
• Demonstrated ability to analyze data, interpret trends, and translate quantitative insights into actionable strategies

• Proven successful track record of collaborative work and professional flexibility
• Proven ability to successfully meet communicated deadlines and navigate multiple competing priorities
• Demonstrated communication and problem-solving skills while working with teams across the agency
• Willingness to develop new procedures and processes where they previously did not exist
• Positive attitude and desire to try new ideas
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English

Preferred Qualifications

• Experience working with Digital platforms and vendors
• Enhanced people skills and leadership qualities
• Collaborative, solutions-oriented mindset

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $84,150 - $94,050 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $76,500 - $85,500 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $68,850 - $76,950 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record.

Actual base salary may vary based upon, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available ). Employee may be eligible for an incentive program. Save the Children US also offers outstanding benefits that include health, dental, vision and life insurances, short-term and long-term disability coverage, an Employee Assistance Program, a retirement savings plan with employer contribution, paid vacation leave, safety & wellness leave, family leave, parental/adoption leave, caregiver leave, and much more.

About Save the Children

No matter your role when you join Save the Children, each and every day you will challenge yourself to devote your skills, talent and expertise to changing the world for kids. It's an ambitious goal, and a meaningful one no matter how you see yourself professionally: an accountant, a writer, a data analyst, a teacher, a driver, a designer, or any one of the hundreds of dozens of roles we're looking to fill every day.

Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children - every day and in times of crisis - transforming their lives and the future we share.

Our work for children and their families requires that we commit-at every opportunity-to work together to identify and dismantle persistent systemic and structural racism, inequality, and any other forms of discrimination in this country and beyond. As an anti-racist organization, Save the Children will not tolerate discrimination in any form-in our employment practices, amongst our staff, in our leadership or toward the people we serve. We stand in solidarity withallpeople to fight for equal rights, justice, inclusion, and belonging.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.